{"id":6439,"date":"2025-04-15T11:39:05","date_gmt":"2025-04-15T11:39:05","guid":{"rendered":"https:\/\/regional.simge.edu.sg\/?post_type=article&#038;p=6439"},"modified":"2026-07-25T18:51:49","modified_gmt":"2026-07-25T18:51:49","slug":"stirling-specialised-talks-2025-sport-and-marketing","status":"publish","type":"article","link":"https:\/\/regional.simge.edu.sg\/malaysia\/article\/stirling-specialised-talks-2025-sport-and-marketing\/","title":{"rendered":"Stirling Specialised Talks 2025 &#8211; Sport and Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6439\" class=\"elementor elementor-6439\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54c7030 e-flex e-con-boxed e-con e-parent\" data-id=\"54c7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-200294b elementor-widget elementor-widget-image\" data-id=\"200294b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/regional.simge.edu.sg\/wp-content\/uploads\/2025\/04\/Stirling-2025-Organic-Promotion-Sport-Marketing-1.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f37688 elementor-widget elementor-widget-text-editor\" data-id=\"2f37688\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0The Good, the Bad and the Ugly Side of Sport Marketing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-238b00a elementor-widget elementor-widget-text-editor\" data-id=\"238b00a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tExplore the Complex World of Sport Marketing in This Insightful Webinar! \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b2f1b5 elementor-widget elementor-widget-text-editor\" data-id=\"4b2f1b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sport today is more than just a game \u2014 it\u2019s a powerful global business. According to research by <a href=\"https:\/\/www.deloitte.com\/us\/en\/insights\/industry\/technology\/technology-media-telecom-outlooks\/sports-industry-outlook.html\" target=\"_blank\" rel=\"noopener\">Forbes,<\/a> investors are putting their money into global sports, where institutions, regulatory authorities and tournament hosts, flagship events, and related partners are growing exponentially with increased audience appetite for sports entertainment. With this billion-dollar industry set to flourish further, how can a career in Sport Marketing ride on the opportunities ahead?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-893631f elementor-widget elementor-widget-image\" data-id=\"893631f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/regional.simge.edu.sg\/wp-content\/uploads\/2025\/04\/blurry.jpeg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8f5000 elementor-widget elementor-widget-text-editor\" data-id=\"d8f5000\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Photo by <a href=\"https:\/\/unsplash.com\/@brandsandpeople?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" target=\"_blank\" rel=\"noopener\">Brands&amp;People<\/a> on <a href=\"https:\/\/unsplash.com\/photos\/man-in-black-long-sleeve-shirt-standing-beside-woman-in-red-and-white-plaid-dress-shirt-8ryz8T0bWx4?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2da138 elementor-widget elementor-widget-text-editor\" data-id=\"c2da138\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Join our eye-opening webinar, \u201cThe Good, the Bad and the Ugly Side of Sport Marketing\u201d by Dr Dimitrios Kolyperas from <a href=\"https:\/\/www.sim.edu.sg\/degrees-diplomas\/sim-global-education\/university-partners-sim-ge\/university-of-stirling\" target=\"_blank\" rel=\"noopener\">University of Stirling at SIM,<\/a> and \u201c, and gain real-world insights into how marketing drives the sport industry \u2014 especially relevant for those in <strong>Singapore\u2019s growing sport business scene.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ce0379 elementor-widget elementor-widget-text-editor\" data-id=\"4ce0379\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>What You\u2019ll Learn:<\/p><p>Gain insight into the realities of sport marketing \u2014 the strategic, the ethical, and the controversial. Topics include:<\/p><ul><li>How sport marketing became a billion-dollar business in Asia and beyond<\/li><li>The power of sponsorship, advertising, and celebrity endorsements<\/li><li>Ambush marketing and media control<\/li><li>Unique traits of the sport industry compared to other business sectors<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-258bc20 elementor-widget elementor-widget-image\" data-id=\"258bc20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/regional.simge.edu.sg\/wp-content\/uploads\/2025\/04\/image-17.jpeg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e539f6d elementor-widget elementor-widget-text-editor\" data-id=\"e539f6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Photo by <a href=\"https:\/\/unsplash.com\/@szutsi?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" target=\"_blank\" rel=\"noopener\">G\u00e1bor Sz\u0171ts <\/a>on <a href=\"https:\/\/unsplash.com\/photos\/a-red-bull-racing-car-on-a-race-track-MyxG49FpjIM?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-437cff2 elementor-widget elementor-widget-text-editor\" data-id=\"437cff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFrom F1 Grand Prix sponsorships to football brand deals, we\u2019ll look at what works and what it means for sports fans and professionals in Singapore. \n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0eebfd elementor-widget elementor-widget-text-editor\" data-id=\"e0eebfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0Who Should Attend?<\/p><p>This session is designed for:<\/p><ul><li>Marketing and business students in Singapore<\/li><li>Athletes, coaches, and sport administrators<\/li><li>Professionals exploring sport media, branding, or sponsorship<\/li><li>Anyone considering a career in sport marketing<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4a08b7 elementor-widget elementor-widget-text-editor\" data-id=\"f4a08b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Interested in studying sport marketing in-depth?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a7bbfd elementor-widget elementor-widget-text-editor\" data-id=\"7a7bbfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This webinar is a great introduction to the <a href=\"https:\/\/www.sim.edu.sg\/degrees-diplomas\/programmes\/programme-listing\/bachelor-of-arts-honours-sport-and-marketing\" target=\"_blank\" rel=\"noopener\">Bachelor of Arts (Honours) Sport and Marketing<\/a> offered by the <strong>University of Stirling at SIM <\/strong>\u2014 a unique degree programme that combines sport knowledge with cutting-edge marketing skills.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b1e4a2 elementor-widget elementor-widget-text-editor\" data-id=\"0b1e4a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0Why It Matters in Singapore<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8f007f elementor-widget elementor-widget-text-editor\" data-id=\"c8f007f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As Singapore continues to position itself as a regional hub for sports and events, the government\u2019s strategic investments have been pivotal. Initiatives like the multi-billion-dollar Singapore Sports Hub and the Marina Bay Street Circuit have not only enhanced infrastructure but also attracted global sporting events, bolstering the nation\u2019s reputation in the sports industry. Singapore\u2019s sports event market is projected to generate over <strong>US$70 million by 2027,<\/strong> more than double its pre-pandemic value \u2014 signalling robust growth and demand (<a href=\"https:\/\/asiasportstech.com\/portfolio\/singapore-sports-market\/%22%20\/t%20%22_new\" target=\"_blank\" rel=\"noopener\">source<\/a>).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb820c8 elementor-widget elementor-widget-text-editor\" data-id=\"eb820c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tUnderstanding sport marketing is more relevant than ever. With shifting media trends and increasing commercial pressures, this webinar invites participants to ask: \u201cHow should sport marketing be managed, regulated, and improved in today\u2019s media-driven world?\u201d \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82722f8 elementor-widget elementor-widget-text-editor\" data-id=\"82722f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>SIM-Stirling Specialised Talks 2025:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d236e7b elementor-widget elementor-widget-image\" data-id=\"d236e7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/regional.simge.edu.sg\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-15-152900.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08bcace elementor-widget elementor-widget-text-editor\" data-id=\"08bcace\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDon\u2019t miss this opportunity to rethink the business of sport. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-227b616 elementor-widget elementor-widget-text-editor\" data-id=\"227b616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Register now to secure your spot:<\/strong><br \/><a href=\"https:\/\/bit.ly\/SIM-Stirling-2025-Regional\" target=\"_blank\" rel=\"noopener\">https:\/\/bit.ly\/SIM-Stirling-2025-Regional<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43cb1ad elementor-widget elementor-widget-text-editor\" data-id=\"43cb1ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>The Good, the Bad and the Ugly Side of Sport Marketing <\/strong><br \/>22 April, 7pm (SGT)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-713d76a elementor-widget elementor-widget-text-editor\" data-id=\"713d76a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Topic:<\/strong> <em>The Good, the Bad and the Ugly Side of Sport Marketing<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd58999 elementor-widget elementor-widget-text-editor\" data-id=\"dd58999\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Synopsis<\/strong>: <em>Sport is a business. As with most businesses, marketing has grown in significance in recent decades. One has only to think about the issues of tobacco advertising and Formula One motor racing, image rights, celebrity endorsement (and celebrity behaviour), ambush marketing. The current economic climate exacerbates this situation with a variety of concerns over costs, revenue, sponsorship etc. The issues of sport marketing are of interest managerially and academically. Sport is a very different sector of the economy with very different interests and issues. Sport marketing is about playing, watching and consuming in a variety of ways. There is the live experience, the activity itself, but there is also an industry that promotes and writes about, as well as broadcasts, sport. Of all sectors of the economy, sport probably has the lowest percentage of costs paid for by actual first-hand live consumers of the service\/product. We are bombarded by sponsorship and advertising, but how much actually works? Whether you are an active athlete or a couch potato zapper, whether of mainstream sport or of alternative sports, marketing has an impact on you. How much of this impact do you understand? How much do you welcome? How should sport marketing be organised and controlled?<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"article-category":[19],"university-partner-tax":[],"class_list":["post-6439","article","type-article","status-publish","hentry","article-category-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - 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