{"id":6472,"date":"2025-04-17T11:42:07","date_gmt":"2025-04-17T11:42:07","guid":{"rendered":"https:\/\/regional.simge.edu.sg\/?post_type=article&#038;p=6472"},"modified":"2026-07-25T18:51:34","modified_gmt":"2026-07-25T18:51:34","slug":"stirling-specialised-talks-2025-marketing","status":"publish","type":"article","link":"https:\/\/regional.simge.edu.sg\/malaysia\/article\/stirling-specialised-talks-2025-marketing\/","title":{"rendered":"Stirling Specialised Talks 2025 &#8211; Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6472\" class=\"elementor elementor-6472\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14f57ef e-flex e-con-boxed e-con e-parent\" data-id=\"14f57ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5934314 elementor-widget elementor-widget-image\" data-id=\"5934314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/regional.simge.edu.sg\/wp-content\/uploads\/2025\/04\/Stirling-2025-Organic-Promotion-Marketing.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eef93e elementor-widget elementor-widget-text-editor\" data-id=\"1eef93e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Marketing in a Rapidly Changing World: Thriving Through Constant Change <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d4a725 elementor-widget elementor-widget-text-editor\" data-id=\"3d4a725\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Embracing Change in the Age of Disruption <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe46111 elementor-widget elementor-widget-text-editor\" data-id=\"fe46111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The business world is no longer defined by occasional disruption\u2014it\u2019s in a <strong>state of continuous transformation.<\/strong> Globalisation, rapid technological innovation, and shifting social dynamics have created an environment where <strong>consumer preferences evolve faster than ever,<\/strong> and stability is fleeting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e04ee elementor-widget elementor-widget-text-editor\" data-id=\"d2e04ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The business world is no longer defined by occasional disruption\u2014it\u2019s in a <strong>state of continuous transformation.<\/strong> Globalisation, rapid technological innovation, and shifting social dynamics have created an environment where <strong>consumer preferences evolve faster than ever,<\/strong> and stability is fleeting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1f6866 elementor-widget elementor-widget-image\" data-id=\"d1f6866\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/regional.simge.edu.sg\/wp-content\/uploads\/2025\/04\/merlion.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f7ec8 elementor-widget elementor-widget-text-editor\" data-id=\"04f7ec8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Photo by <a href=\"https:\/\/unsplash.com\/@kelvin1987?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" target=\"_blank\" rel=\"noopener\">Kelvin Ang<\/a> on <a href=\"https:\/\/unsplash.com\/photos\/lighted-singapore-skyline-with-view-of-the-merlion-statue-njpIGBsPyto?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e7b4 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e7b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFor marketers, this means the playbook must change. Gone are the days when a single campaign could remain relevant for years. Today\u2019s brands must respond in real time, stay closely attuned to their audiences, and deliver meaningful, adaptable value.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6c3ef4 elementor-widget elementor-widget-text-editor\" data-id=\"a6c3ef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Understanding how to thrive in this dynamic landscape is <strong>essential for anyone looking to succeed in marketing today<\/strong>\u2014whether you\u2019re already working in the industry or just starting to explore the field.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a34ee58 elementor-widget elementor-widget-image\" data-id=\"a34ee58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/regional.simge.edu.sg\/wp-content\/uploads\/2025\/04\/image-18.jpeg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa60c7f elementor-widget elementor-widget-text-editor\" data-id=\"aa60c7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Photo by <a href=\"https:\/\/unsplash.com\/@uxindo?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" target=\"_blank\" rel=\"noopener\">UX Indonesia<\/a> on<a href=\"https:\/\/unsplash.com\/photos\/man-designing-wireframes-at-desk-with-laptop-pqzRfBhd9r0\" target=\"_blank\" rel=\"noopener\"> Unsplash<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3adaa32 elementor-widget elementor-widget-text-editor\" data-id=\"3adaa32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Navigating the Future of Marketing<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b71c6c elementor-widget elementor-widget-text-editor\" data-id=\"5b71c6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>To stay ahead, marketers must adopt a <strong>cyclical approach<\/strong> focused on long-term customer relationships, not just short-term gains. This involves:<\/p><ol><li><strong>Understanding customer values<\/strong> \u2013 Knowing what truly matters to your audience and how those values evolve.<\/li><li><strong>Creating value<\/strong> \u2013 Innovating offerings that address changing needs.<\/li><li><strong>Communicating value<\/strong> \u2013 Crafting messaging that is timely, authentic, and resonates.<\/li><li><strong>Delivering value<\/strong> \u2013 Ensuring that promises are fulfilled consistently across all touchpoints.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e2f370 elementor-widget elementor-widget-text-editor\" data-id=\"3e2f370\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>When this approach is executed well, it results in <strong>sustainable, trust-based exchanges<\/strong> that keep brands relevant\u2014no matter how turbulent the market becomes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7e7eb1 elementor-widget elementor-widget-text-editor\" data-id=\"b7e7eb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Discover More at Our Upcoming Talk <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6453a7 elementor-widget elementor-widget-text-editor\" data-id=\"a6453a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In today\u2019s fast-paced, hyper-connected world, adaptability is essential. The upcoming session, \u201c<strong>Marketing in a Rapidly Changing World<\/strong>,\u201d by Dr George Maglaras from <a href=\"https:\/\/www.sim.edu.sg\/degrees-diplomas\/sim-global-education\/university-partners-sim-ge\/university-of-stirling\" target=\"_blank\" rel=\"noopener\">University of Stirling at SIM,<\/a> explores how marketing professionals can remain effective and forward-thinking in today\u2019s environment of rapid change.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31144b3 elementor-widget elementor-widget-image\" data-id=\"31144b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/regional.simge.edu.sg\/wp-content\/uploads\/2025\/04\/Screensho53549.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18ac782 elementor-widget elementor-widget-text-editor\" data-id=\"18ac782\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Register now to secure your spot: https:\/\/bit.ly\/SIM-Stirling-2025-Regional<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04fe7b2 elementor-widget elementor-widget-text-editor\" data-id=\"04fe7b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Why You Should Attend <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2030cb elementor-widget elementor-widget-text-editor\" data-id=\"e2030cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Whether you\u2019re a student, marketing professional, or entrepreneur, this session offers tools to:<\/p><ul><li>Stay agile amid complexity<\/li><li>Keep customer needs at the centre<\/li><li>Build resilient, lasting connections<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-011e066 elementor-widget elementor-widget-text-editor\" data-id=\"011e066\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If this topic resonates with you, consider deepening your knowledge through formal education. The <a href=\"https:\/\/www.sim.edu.sg\/degrees-diplomas\/programmes\/programme-listing\/bachelor-of-arts-honours-marketing\" target=\"_blank\" rel=\"noopener\">Bachelor of Arts (Honours) in Marketing<\/a>, offered by SIM in partnership with the University of Stirling, is designed to equip students with the tools and mindset needed to succeed in a marketing career shaped by constant change.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3164457 elementor-widget elementor-widget-text-editor\" data-id=\"3164457\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Whether you\u2019re interested in digital strategy, brand management, or consumer analytics, this programme offers the flexibility and depth to prepare you for the future of marketing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7b0928 elementor-widget elementor-widget-text-editor\" data-id=\"e7b0928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Marketing in a Rapidly Changing World <\/strong><br \/>24 April, 5pm (SGT)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-204d36f elementor-widget elementor-widget-text-editor\" data-id=\"204d36f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Topic:<\/strong> Marketing in a rapidly changing world<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dca618 elementor-widget elementor-widget-text-editor\" data-id=\"0dca618\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Synopsis:<\/strong> <em>The complexity of our interconnected world, due to globalization, technological advancement and multiple other factors, has accelerated the pace of change in the business environment. The truth is that today\u2019s business environment exists in a state of perpetual evolution, not discrete periods of stability interrupted by change. Understandably, consumer preferences evolve at a rapid pace. In this dynamic environment, marketing\u2019s role centres on navigating continuous change through a cyclical process: understanding customer values; creating value for the customer; communicating value, and delivering value. When executed effectively, this cycle creates sustainable exchanges that build lasting customer relationships, despite the constantly shifting business landscape. <\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"article-category":[19],"university-partner-tax":[],"class_list":["post-6472","article","type-article","status-publish","hentry","article-category-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - 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