{"id":8264,"date":"2025-04-15T11:39:20","date_gmt":"2025-04-15T03:39:20","guid":{"rendered":"https:\/\/regional.simge.edu.sg\/malaysia\/?p=8264"},"modified":"2025-04-16T09:23:47","modified_gmt":"2025-04-16T01:23:47","slug":"8264","status":"publish","type":"post","link":"https:\/\/regional.simge.edu.sg\/malaysia\/en\/8264\/","title":{"rendered":"STIRLING Specialised Talks 2025 &#8211; Sports and Marketing"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/regional.simge.edu.sg\/wp-content\/uploads\/2025\/04\/Stirling-2025-Organic-Promotion-Sport-Marketing-1-1024x331.png\" alt=\"\" class=\"wp-image-8526\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/regional.simge.edu.sg\/wp-content\/uploads\/2025\/04\/image-31.png\" alt=\"\" class=\"wp-image-8520\"\/><\/figure>\n\n\n\n<p><strong>\ud83c\udfaf<\/strong><strong> The Good, the Bad and the Ugly Side of Sport Marketing<\/strong>&nbsp;<\/p>\n\n\n\n<p>Explore the Complex World of Sport Marketing in This Insightful Webinar!&nbsp;<\/p>\n\n\n\n<p>Sport today is more than just a game \u2014 it\u2019s a powerful global business. According to research by <a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/technology\/technology-media-telecom-outlooks\/sports-industry-outlook.html\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes,<\/a> investors are putting their money into global sports, where institutions, regulatory authorities and tournament hosts, flagship events, and related partners are growing exponentially with increased audience appetite for sports entertainment. With this billion-dollar industry set to flourish further, how can a career in Sport Marketing ride on the opportunities ahead?&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/regional.simge.edu.sg\/wp-content\/uploads\/2025\/04\/image-16-1024x699.jpeg\" alt=\"\" class=\"wp-image-8530\"\/><\/figure>\n\n\n\n<p>Photo by <a href=\"https:\/\/unsplash.com\/@brandsandpeople?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" target=\"_blank\" rel=\"noreferrer noopener\">Brands&amp;People<\/a> on <a href=\"https:\/\/unsplash.com\/photos\/man-in-black-long-sleeve-shirt-standing-beside-woman-in-red-and-white-plaid-dress-shirt-8ryz8T0bWx4?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash<\/a>&nbsp;<\/p>\n\n\n\n<p>Join our eye-opening webinar, <em>&#8220;The Good, the Bad and the Ugly Side of Sport Marketing<\/em>\u201d by Dr Dimitrios Kolyperas from <a href=\"https:\/\/www.sim.edu.sg\/degrees-diplomas\/sim-global-education\/university-partners-sim-ge\/university-of-stirling\" target=\"_blank\" rel=\"noreferrer noopener\">University of Stirling at SIM<\/a>, and <em>&#8220;<\/em>, and gain real-world insights into how marketing drives the sport industry \u2014 especially relevant for those in <strong>Singapore\u2019s growing sport business scene<\/strong>.&nbsp;<\/p>\n\n\n\n<p><strong>\ud83e\udde0<\/strong><strong> What You\u2019ll Learn:<\/strong>&nbsp;<\/p>\n\n\n\n<p>Gain insight into the realities of sport marketing \u2014 the strategic, the ethical, and the controversial. Topics include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How sport marketing became a billion-dollar business in Asia and beyond&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The power of sponsorship, advertising, and celebrity endorsements&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ambush marketing and media control&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unique traits of the sport industry compared to other business sectors&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/regional.simge.edu.sg\/wp-content\/uploads\/2025\/04\/image-17-1024x683.jpeg\" alt=\"\" class=\"wp-image-8531\"\/><\/figure>\n\n\n\n<p>Photo by <a href=\"https:\/\/unsplash.com\/@szutsi?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" target=\"_blank\" rel=\"noreferrer noopener\">G\u00e1bor Sz\u0171ts<\/a> on <a href=\"https:\/\/unsplash.com\/photos\/a-red-bull-racing-car-on-a-race-track-MyxG49FpjIM?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash<\/a>&nbsp;<\/p>\n\n\n\n<p>From F1 Grand Prix sponsorships to football brand deals, we\u2019ll look at what works and what it means for sports fans and professionals in Singapore.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/regional.simge.edu.sg\/wp-content\/uploads\/2025\/04\/image-33.png\" alt=\"\" class=\"wp-image-8528\"\/><\/figure>\n\n\n\n<p><strong>\u26bd<\/strong><strong> Who Should Attend?<\/strong>&nbsp;<\/p>\n\n\n\n<p>This session is designed for:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing and business students in Singapore&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Athletes, coaches, and sport administrators&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Professionals exploring sport media, branding, or sponsorship&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anyone considering a career in sport marketing&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 Interested in studying sport marketing in-depth?&nbsp;<\/p>\n\n\n\n<p>&nbsp;<br>This webinar is a great introduction to the <a href=\"https:\/\/www.sim.edu.sg\/degrees-diplomas\/programmes\/programme-listing\/bachelor-of-arts-honours-sport-and-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Bachelor of Arts (Honours) Sport and Marketing<\/a> offered by the <strong>University of Stirling at SIM<\/strong> \u2014 a unique degree programme that combines sport knowledge with cutting-edge marketing skills.<\/p>\n\n\n\n<p><strong>\ud83d\udca5<\/strong><strong> Why It Matters in Singapore<\/strong>&nbsp;<\/p>\n\n\n\n<p>As Singapore continues to position itself as a regional hub for sports and events, the government&#8217;s strategic investments have been pivotal. Initiatives like the multi-billion-dollar Singapore Sports Hub and the Marina Bay Street Circuit have not only enhanced infrastructure but also attracted global sporting events, bolstering the nation&#8217;s reputation in the sports industry. Singapore&#8217;s sports event market is projected to generate over <strong>US$70 million by 2027<\/strong>, more than double its pre-pandemic value \u2014 signalling robust growth and demand (<a href=\"https:\/\/asiasportstech.com\/portfolio\/singapore-sports-market\/%22%20\/t%20%22_new\" target=\"_blank\" rel=\"noreferrer noopener\">source<\/a>).&nbsp;<\/p>\n\n\n\n<p>Understanding sport marketing is more relevant than ever. With shifting media trends and increasing commercial pressures, this webinar invites participants to ask: \u201cHow should sport marketing be managed, regulated, and improved in today\u2019s media-driven world?\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/regional.simge.edu.sg\/wp-content\/uploads\/2025\/04\/image-34.png\" alt=\"\" class=\"wp-image-8529\"\/><\/figure>\n\n\n\n<p><strong>SIM-Stirling Specialised Talks 2025:<\/strong>\u202f&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"8532\" src=\"https:\/\/regional.simge.edu.sg\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-15-152900-1024x533.png\" alt=\"\" class=\"wp-image-8532\"\/><\/figure>\n<\/figure>\n\n\n\n<p>Don\u2019t miss this opportunity to rethink the business of sport.&nbsp;<\/p>\n\n\n\n<p>\ud83d\udc49 <strong>Register now to secure your spot:<\/strong>&nbsp;<br><a href=\"https:\/\/bit.ly\/SIM-Stirling-2025-Regional\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/bit.ly\/SIM-Stirling-2025-Regional <\/a>&nbsp;<\/p>\n\n\n\n<p><strong>The Good, the Bad and the Ugly Side of Sport Marketing<\/strong>&nbsp;<br>22 April, 7pm (SGT)&nbsp;<\/p>\n\n\n\n<p><strong>Topic: <\/strong><em>The Good, the Bad and the Ugly Side of Sport Marketing<\/em>&nbsp;<\/p>\n\n\n\n<p><strong>Synopsis: <\/strong><em>Sport is a business. As with most businesses, marketing has grown in significance in recent decades. One has only to think about the issues of tobacco advertising and Formula One motor racing, image rights, celebrity endorsement (and celebrity behaviour), ambush marketing. The current economic climate exacerbates this situation with a variety of concerns over costs, revenue, sponsorship etc. The issues of sport marketing are of interest managerially and academically. Sport is a very different sector of the economy with very different interests and issues. Sport marketing is about playing, watching and consuming in a variety of ways. There is the live experience, the activity itself, but there is also an industry that promotes and writes about, as well as broadcasts, sport. Of all sectors of the economy, sport probably has the lowest percentage of costs paid for by actual first-hand live consumers of the service\/product. We are bombarded by sponsorship and advertising, but how much actually works? Whether you are an active athlete or a couch potato zapper, whether of mainstream sport or of alternative sports, marketing has an impact on you. How much of this impact do you understand? How much do you welcome? How should sport marketing be organised and controlled?<\/em>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/regional.simge.edu.sg\/malaysia\/wp-content\/uploads\/2025\/04\/image-8.png\" alt=\"\" class=\"wp-image-8280\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\ud83c\udfaf The Good, the Bad and the Ugly Side of Sport Marketing&nbsp; Explore the Complex World of Sport Marketing in This Insightful Webinar!&nbsp; Sport today is more than just a game \u2014 it\u2019s a powerful global business. According to research by Forbes, investors are putting their money into global sports, where institutions, regulatory authorities and [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[124],"tags":[],"class_list":["post-8264","post","type-post","status-publish","format-standard","hentry","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>STIRLING Specialised Talks 2025 - Sports and Marketing - SIM GE Malaysia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/regional.simge.edu.sg\/malaysia\/en\/8264\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STIRLING Specialised Talks 2025 - Sports and Marketing - SIM GE Malaysia\" \/>\n<meta property=\"og:description\" content=\"\ud83c\udfaf The Good, the Bad and the Ugly Side of Sport Marketing&nbsp; Explore the Complex World of Sport Marketing in This Insightful Webinar!&nbsp; Sport today is more than just a game \u2014 it\u2019s a powerful global business. 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