{"id":6528,"date":"2025-04-15T11:39:23","date_gmt":"2025-04-15T11:39:23","guid":{"rendered":"https:\/\/regional.simge.edu.sg\/?post_type=article&#038;p=6528"},"modified":"2026-07-22T09:31:29","modified_gmt":"2026-07-22T09:31:29","slug":"8210","status":"publish","type":"article","link":"https:\/\/regional.simge.edu.sg\/mongolia\/article\/8210\/","title":{"rendered":"The Good, the Bad and the Ugly Side of Sports and Marketing by the University of Stirling"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6528\" class=\"elementor elementor-6528\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09b1f37 e-flex e-con-boxed e-con e-parent\" data-id=\"09b1f37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cc991a elementor-widget elementor-widget-text-editor\" data-id=\"2cc991a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>The Good, the Bad and the Ugly Side of Sport Marketing<\/b><\/p><p>Explore the Complex World of Sport Marketing in This Insightful Webinar!<\/p><p>Sport today is more than just a game \u2014 it\u2019s a powerful global business. According to research by <a href=\"https:\/\/www.deloitte.com\/us\/en\/insights\/industry\/technology\/technology-media-telecom-outlooks\/sports-industry-outlook.html\" target=\"_blank\" rel=\"noopener\">Forbes<\/a>, investors are putting their money into global sports, where institutions, regulatory authorities and tournament hosts, flagship events, and related partners are growing exponentially with increased audience appetite for sports entertainment. With this billion-dollar industry set to flourish further, how can a career in Sport Marketing ride on the opportunities ahead?<\/p><p>Photo by <a href=\"https:\/\/unsplash.com\/@brandsandpeople?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" target=\"_blank\" rel=\"noopener\">Brands&amp;People<\/a> on <a href=\"https:\/\/unsplash.com\/photos\/man-in-black-long-sleeve-shirt-standing-beside-woman-in-red-and-white-plaid-dress-shirt-8ryz8T0bWx4?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/p><p>Join our eye-opening webinar, \u201c<em>The Good, the Bad and the Ugly Side of Sport Marketing<\/em>\u201d by Dr Dimitrios Kolyperas from <a href=\"https:\/\/www.sim.edu.sg\/degrees-diplomas\/sim-global-education\/university-partners-sim-ge\/university-of-stirling\" target=\"_blank\" rel=\"noopener\">University of Stirling at SIM<\/a>, and \u201c, and gain real-world insights into how marketing drives the sport industry \u2014 especially relevant for those in <strong>Singapore\u2019s growing sport business scene<\/strong>.<\/p><p><strong>What You\u2019ll Learn:<\/strong><\/p><p>Gain insight into the realities of sport marketing \u2014 the strategic, the ethical, and the controversial. Topics include:<\/p><ul><li>How sport marketing became a billion-dollar business in Asia and beyond<\/li><li>The power of sponsorship, advertising, and celebrity endorsements<\/li><li>Ambush marketing and media control<\/li><li>Unique traits of the sport industry compared to other business sectors<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cf085f elementor-widget elementor-widget-image\" data-id=\"0cf085f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/regional.simge.edu.sg\/mongolia\/wp-content\/uploads\/sites\/23\/2025\/04\/image-17-1024x683-1.jpeg\" class=\"attachment-large size-large wp-image-7282\" alt=\"\" srcset=\"https:\/\/regional.simge.edu.sg\/mongolia\/wp-content\/uploads\/sites\/23\/2025\/04\/image-17-1024x683-1.jpeg 1024w, https:\/\/regional.simge.edu.sg\/mongolia\/wp-content\/uploads\/sites\/23\/2025\/04\/image-17-1024x683-1-300x200.jpeg 300w, https:\/\/regional.simge.edu.sg\/mongolia\/wp-content\/uploads\/sites\/23\/2025\/04\/image-17-1024x683-1-768x512.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6509fef elementor-widget elementor-widget-text-editor\" data-id=\"6509fef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Photo by <a href=\"https:\/\/unsplash.com\/@szutsi?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" target=\"_blank\" rel=\"noopener\">G\u00e1bor Sz\u0171ts<\/a> on <a href=\"https:\/\/unsplash.com\/photos\/a-red-bull-racing-car-on-a-race-track-MyxG49FpjIM?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/p><p>From F1 Grand Prix sponsorships to football brand deals, we\u2019ll look at what works and what it means for sports fans and professionals in Singapore.<\/p><p><strong>Why It Matters in Singapore<\/strong><\/p><p>As Singapore continues to position itself as a regional hub for sports and events, the government\u2019s strategic investments have been pivotal. Initiatives like the multi-billion-dollar Singapore Sports Hub and the Marina Bay Street Circuit have not only enhanced infrastructure but also attracted global sporting events, bolstering the nation\u2019s reputation in the sports industry. Singapore\u2019s sports event market is projected to generate over <strong>US$70 million by 2027<\/strong>, more than double its pre-pandemic value \u2014 signalling robust growth and demand (source).<\/p><p>Understanding sport marketing is more relevant than ever. With shifting media trends and increasing commercial pressures, this webinar invites participants to ask: \u201cHow should sport marketing be managed, regulated, and improved in today\u2019s media-driven world?\u201d<\/p><p>Don\u2019t miss this opportunity to rethink the business of sport.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":6542,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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